Planning guide

How to plan event entertainment in Singapore

How to turn a date, a venue and a guest count into a running order that works, and how to choose the team that runs it.

Planning event entertainment in Singapore: a stage manager with a headset cueing performers backstage at a ballroom event

To plan event entertainment in Singapore, start with the running order, not the acts. Write down what each part of the evening is for, check what the venue allows, then choose one act for each part and one team to run them. This guide takes you through it in five steps, with the checks to make before you pay a deposit.

1. Write the running order first

List the parts of your event in order: arrival, opening, speeches, dinner, awards or lucky draw, the high point, dancing, close. Next to each, write what it needs to do. Arrival needs music people can talk over. Speeches need a strong emcee. Dinner needs background energy. The high point needs one act the room will remember. The end of the night needs a dance floor or a calm close.

Now give each part a length. A hotel dinner service often takes about 90 minutes. An awards segment of 20 minutes is common. Speeches always run long, so add 10 to 15 minutes of float. This is where most events go wrong: the hotel times the courses without knowing about the awards or a band changeover, and the dance floor opens when half the room is leaving.

2. Check the venue before the acts

Ask the venue for four things in writing:

  • Sound curfew. Many hotel ballrooms cut sound around 11pm to 11.30pm.
  • Power. An LED act or a band may need more than standard sockets.
  • Stage and ceiling. Aerial and acrobatic acts need height and approval, and a large troupe needs floor space.
  • Load in times. Some rooms are released only two to three hours before the doors open, while sound checks and stage setup usually take three to four hours.

Outdoor venues and rooftops also need a rain plan. Fire acts need a permit.

3. Choose fewer, better acts

One excellent act in the right place leaves a bigger impression than several average ones squeezed into the evening. For most events, plan an emcee, one musical anchor (a live band or a DJ) and one or two feature acts. A live band gives more energy on the dance floor. A DJ is more flexible across age groups and costs less. Match each act to the room: an act that looks impressive in a large ballroom video can look cramped in a small function room.

4. Choose the team

An agency is worth it once you need three or more acts, because one team handles the run sheet, the sound checks and a replacement if someone falls ill. Before you sign, check:

  1. A written quote, broken down. Talent fee, sound and lighting, transport, setup manpower and GST, not one package figure.
  2. Who actually performs. Ask for photos or videos of the performers assigned to your date, not a general showreel.
  3. Terms in writing. Cancellation, rescheduling and rain terms.
  4. Two quotes for the same brief. Comparing them shows what one quote left out, such as transport or overtime rates.
  5. Speed. A written quote should arrive within a working day of sending the date, the venue and the headcount.

A deposit of 30 to 50 percent to hold the date is normal. No fixed quote, no named performer until days before the event, or GST appearing only on the final invoice are warning signs.

5. Book in time

Event Book ahead
Standard weekday corporate event 4 to 8 weeks
December and the month around Chinese New Year 8 to 12 weeks
Company dinner and dance in November or December 6 to 9 months
Wedding 3 to 9 months
Office Christmas party 8 to 12 weeks
Private party 2 to 4 weeks

Two to four weeks before the event, share the final run sheet with every act and the venue. In the last week, confirm load in times, the sound check slot and the contact person on the day.

Next steps

See event entertainment prices to set a budget, and the dinner and dance page or corporate event page for programme ideas. When you are ready, send your details through the quote form.

Good to know

Questions people ask

What should we decide before asking for quotes?

The date, the venue, the guest count, the type of event and roughly what each part of the evening is for. That is enough for a first programme and a price.

How do we choose an event agency in Singapore?

Ask for a written quote broken down by line, confirm who performs on the day, check the cancellation and rain terms in writing, and compare at least two quotes for the same brief.

How quickly should an agency send a quote?

Within a working day of receiving the date, the venue and the headcount. If it takes longer than two to three working days with no reason, expect the same pace after you book.

What deposit is normal?

A deposit of 30 to 50 percent to hold the date, with the balance before or on the event day. Paying everything weeks in advance with no milestone is unusual.

Check your date

Turn your plan into a programme

Send the date, the venue and the guest count. You get a suggested running order, the acts that are free and a written price.

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